Ms. Zeting Wang is the Director of Direct Response of the Asian Fund for Cancer Research, where she manages all direct response fundraising and campaign related job responsibilities for acquisition, retention, monthly giving and online giving programs. She too serves in the same capacity with the National Foundation for Cancer Research (NFCR), where she has worked since 2006, rising from roles that had included Executive Assistant and Production Manager.

Ms.Wang manages all direct response fundraising activities conducted by both organizations, including strategy and execution, creativity and design, production, database management, reporting, analysis and cost management. She works with strategy consultants to develop, execute and implement fundraising strategies for acquiring, retaining, and cultivating donors, and manages, executes and supervises quality assurance procedures for all direct response campaigns. Ms. Wang’s other duties include the regular performance monitoring of all direct mailings; cost and budget management of various direct response programs; relationship maintenance with a large staple of suppliers and service providers; and all other responsibilities related to direct response fundraising.